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See the full brochure: http://philadelphiausa.lunarcow.com/publication/?i=45834 When it was time for the Visitors Bureau to market group tours t… Read More
See the full brochure: http://philadelphiausa.lunarcow.com/publication/?i=45834 When it was time for the Visitors Bureau to market group tours to educational groups, we were commissioned to create a piece that was not only appealing to teachers and educators, but to students as well. When putting together the creative on the project, I wanted to organize the brochure in a way to group destinations into fields of study, almost as if the educator was creating a class schedule of a tour of Philadelphia. This would not only bring a sense of interactivity and fun to the piece, but organize the locations in a way to allow for specific educational tours, such as science or history tours. Each area of study was separated with its own color and custom illustrations, which were all brought together on the cover in an abstract view of what I would consider a child’s imagination. Included in the art were custom characters with witty jokes involving tourist destinations and pieces of art in Philadelphia. I also included a map of Fairmount Park with a list of activities showing the overwhelming size of the park compared to New York’s famous Central Park. Work Done at 20/10 Solutions Creative Director: Joe Warner Read Less
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