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This campaign was designed to tackle the highly political issue of the national increase in tuition fees for Students. Research showed that we ne… Read More
This campaign was designed to tackle the highly political issue of the national increase in tuition fees for Students. Research showed that we needed to clearly present the core facts which burst the bubble of unmanageability. This would then in turn prompt people to want to know more. We wanted to create a campaign which felt clean, modern and aspirational, with a simple and user friendly site experience. The campaign produced great results. Notably the percentage of parents who felt benefits of university were not worth the cost fell by 7 percentage points and post-campaign 9% more students were aware of the availability of financial help. Read Less
Published:
Homepage of website we built to give students more information on tuition fee rises. We spoke to students in a conversational and optimistic way - in contrast to normal government websites
We created a simple calculator that let you select what career you were interested in, and then showed you what your weekly repayments would be based on average starting salaries
There was also more detailed information on other pages
National press ads gave top line information and directed students to the site
We created radio ads with information on the rises that drove to the site