Student Finance - Make Your Future Happen Website

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  • Homepage of website we built to give students more information on tuition fee rises. We spoke to students in a conversational and optimistic way - in contrast to normal government websites
  • We created a simple calculator that let you select what career you were interested in, and then showed you what your weekly repayments would be based on average starting salaries
  • There was also more detailed information on other pages
  • National press ads gave top line information and directed students to the site
  • We created radio ads with information on the rises that drove to the site