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3rd year University project: The Faculty of Art, Design and Architecture holds an annual student exhibition to showcase the best student work. A… Read More
3rd year University project: The Faculty of Art, Design and Architecture holds an annual student exhibition to showcase the best student work. An advertising campaign is required to generate interest and attract those in and around the campus to attend the event. The idea was to use zoomed and cropped photography of student work and only show pieces of what one can expect to see at the exhibition - so in order to see it all, one will have to attend the event. These 'hints' are intended to generate a sense of mystery and curiosity, as the viewer will be required to try and figure out what they are seeing, and therefore interact with and remember the design. Read Less
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