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Originally the client had a very flat 2d execution in mind but we came up with an interesting treatment where we would create the illustration th… Read More
Originally the client had a very flat 2d execution in mind but we came up with an interesting treatment where we would create the illustration the grayscale vector and the texture it in photoshop. This led to a very cool unique style that we haven't done before. The artwork had to show a complex world, running of electricity that is being generated from a large house hold fan. Read Less
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Mc Cann India
McCann India originally proposed a very flat 2d execution for their campaign. We however suggested a treatment using grayscale vector and then texturising it in photoshop.  This led to a very unique style that we hadn't done before. ( Its always this voyage of exploration that really gets our juices flowing) The artwork had to show a complex world, emanating its power from a large household fan.