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About

About

This is a campaign for Stripes stores created to give the hard-working folks of Texas and Oklahoma rallying cry as well as a unique voice of enco… Read More
This is a campaign for Stripes stores created to give the hard-working folks of Texas and Oklahoma rallying cry as well as a unique voice of encouragement. Read Less
Published:
Stripes is a convenience store chain with more than 500 locations in Texas and Oklahoma. They came to us looking to take a fresh new look at their brand. They wanted something that would speak to the working-class folks on the go that do the hard work that has to be done every day. 

I decided to create a voice that reflected the consumers' to-the-point, down-to-business attitude and give them a little encouragement to keep on keeping on along the way. 
Meet the "Manther" 
Hitting the Books. Hard.
POP - Pump Topper
OOH
OOH
OOH
We later created a digital board where followers could Tweet their own headlines.