2008 - Stripes: It's Go Time

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  • Stripes is a convenience store chain with more than 500 locations in Texas and Oklahoma. They came to us looking to take a fresh new look at their brand. They wanted something that would speak to the working-class folks on the go that do the hard work that has to be done every day. 

    I decided to create a voice that reflected the consumers' to-the-point, down-to-business attitude and give them a little encouragement to keep on keeping on along the way. 
  • Meet the "Manther" 
  • Hitting the Books. Hard.
  • POP - Pump Topper
  • OOH
  • OOH
  • OOH
  • We later created a digital board where followers could Tweet their own headlines.