Strength in numbers poster

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  • The 4th Australian Poster Annual asked designers to respond to the Festival Theme, 'Strength in Numbers'.

    I chose to take a lateral interpretation of the theme. My starting point was the hypothesis that there is an inherent importance or usefulness (strength) in numerals (numbers), specifically within the area of language. The ten featured idioms not only show that numbers are an intrinsic part of everyday speech, but also that they can connote everything from the finite logic of mathematics to the irrationality of superstition.