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We are always happy to participate in numerous worth-while PSA projects. A little while ago, Tot Alexander aka Alex T, an artist and art-director… Read More
We are always happy to participate in numerous worth-while PSA projects. A little while ago, Tot Alexander aka Alex T, an artist and art-director of StreetArt agency, took part in creating sketches for Nochlezhka (Flophouse) in St. Petersburg. Mid-august St. Petersburg saw first instances of graffiti for the charitable organization Nochlezhka. Idea of this campaign was developed by advertising agency Great. Many of St. Petersburg’s temporary fences already carry drawings related to homelessness, as well as stencils saying “Citizens! Due to our indifference this side of life is most dangerous. Every day more than 4000 homeless people die on the streets of St. Petersburg. Learn how you can help at homeless.ru.” It is worth noting that those stencils resemble the ones that existed all over town during the Siege of Leningrad in WWII. Original stencils used to read “Citizens! During bombardment this side of the street is most dangerous.” “We decided to use the street where homeless people are often seen in order to draw attention to hardships of being homeless. Indifference of the others is the worst possible thing for those who found themselves in this predicament,” says Grigory Sverdlin, head of Nochlezhka. Sketches for this project were created by designers from Great and Alex T from StreetArt advertising agency. Public service art is rapidly gaining popularity across the country, and we are delighted to be a part of it. Read Less
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We are always happy to participate in numerous worth-while PSA projects. A little while ago, Tot Alexander aka Alex T, an artist and art-director of StreetArt agency, took part in creating sketches for Nochlezhka (Flophouse) in St. Petersburg. 
Mid-august St. Petersburg saw first instances of graffiti for the charitable organization Nochlezhka. Idea of this campaign was developed by advertising agency Great.
Many of St. Petersburg’s temporary fences already carry drawings related to homelessness, as well as stencils saying “Citizens! Due to our indifference this side of life is most dangerous. Every day more than 4000 homeless people die on the streets of St. Petersburg. Learn how you can help at homeless.ru.” It is worth noting that those stencils resemble the ones that existed all over town during the Siege of Leningrad in WWII. Original stencils used to read “Citizens! During bombardment this side of the street is most dangerous.”
“We decided to use the street where homeless people are often seen in order to draw attention to hardships of being homeless. Indifference of the others is the worst possible thing for those who found themselves in this predicament,” says Grigory Sverdlin, head of Nochlezhka. 
Sketches for this project were created by designers from Great and Alex T from StreetArt advertising agency.
Public service art is rapidly gaining popularity across the country, and we are delighted to be a part of it.
Мы с удовольствием участвуем во многих, разумеется, стоящих социальных проектах. Не так давно, художник и арт-директор агентства StreetArt, Тот Александр, или Alex T, приложил руку к 
созданию эскизов для питерских граффити «Ночлежки».

С сегодняшнего дня в Петербурге появились первые социальные граффити благотворительной организации «Ночлежка». Идею кампании разработало рекламное агентство «Great».

На многих временных заборах Питера уже нанесены изображения, посвященные жизни бездомных людей, с надписью: «Граждане! При нашем равнодушии эта сторона жизни наиболее опасна. Ежегодно на улицах Петербурга умирает более 4000 бездомных. Узнай, как помочь, на homeless.ru». Стоит отметить, что эти надписи выполнены аналогу табличек Блокадного Ленинграда: "Граждане! При артобстреле эта сторона улицы наиболее опасна", которые по сей день можно найти на улицах Петербурга.

«Мы решили использовать улицу, на которой оказываются бездомные люди, чтобы привлечь внимание общества к тем проблемам, с которыми сталкиваются люди в беде. Страшнее всего для человека, оказавшегося в сложной ситуации, – равнодушие окружающих. Именно на борьбу с равнодушием направлена наша акция», – говорит Григорий Свердлин, директор СПб БОО «Ночлежка».

Эскизы были созданы для «Ночлежки» дизайнерами «Great» и художником «Alex T» из екатеринбургского рекламного агентства «StreetArt».

Очень здорово, что социальный арт стремительно развивается по всей стране. И в этом развитии мы тоже участвуем.