Str.Crd is Africa's number one urban street culture event.

 

I was commissioned to develop the brand identity for Str.Crd and relative collateral for the festival. I chose a Lion as a symbol because of its power and position in the animal kingdom. This was to put Str.Crd in a metaphoric position of king of Africa in street culture festivals.

 

All clothing collateral created by 2Bop.