Interior design done for PRONTO
PERMODA S.A., one of the biggest clothing manufacturers in Latinamerica wanted to have a makeover on two of the main brands on its portfolio. ARMI & PRONTO were the targets of this pilot, which would lead to a makeover of the principal stores across Colombia and three more countries.
Targeting young teens, college lifestyle was the desired theme. The challenge was to develop a concept that wouldn't need any mayor remodelations done to the store, since it needed to be reproduced on multiple locations.
Using one of the biggest PRONTO stores in town as empty canvas, the use of CGI was the prefered tool to imagine, create the feel and dress the actual space with the new look. Display forniture was custom designed to produce a heavier impact along with the college theme, and Hi end motion graphics as part of the branding experience.