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About

About

Holistic redesign of Stonehill's website featuring rich photography and engaging interactions.
Published:
Stonehill College is a private Catholic liberal arts college just outside of Boston, MA. While in the midst of a comprehensive re-branding, Stonehill found itself needing to reframe the message it was projecting to its core audiences, and that reframing started with the website. I worked with Baltimore-based interactive agency Fastspot to craft a unique online experience that encapsulated the values of such a prestigious institution, while at the same time appealing to a broader demographic than the school had traditionally been accustomed.

Responsibilities
- stakeholder interviews
- focus groups
- branding recommendations and strategy
- content strategy
- information architecture
- website design