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About

National Ad Campaign for Sterling Vineyards as part of an effort to soft-rebrand.
Published:
Sterling Vineyards Ultimate Host
National ad campaign and Facebook sweepstakes with Padma Lashkmi
Print and online ad campaign, as well as online sweepstakes. Responsibilities included art direction, managing photo shoot, overseeing production, working with web developers, and creating a new branding system for Sterling Vineyards.
A full website was integrated into the Facebook page that showcased the contest challenges, featured tips from supporting bloggers, and provided a showcase for noteworthy contestant submissions.
A series of print ads were created to drive people to the Facebook Page. The result was 1,455% growth in less than four months with 32,000 new fans and a 9% boost in sales and a 12% increase in volume in the first 5 weeks of the campaign.