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About

Brand work for Sterling Trucks, a division of Daimler Trucks NA. I was involved in not only positioning and development for the Sterling brand, b… Read More
Brand work for Sterling Trucks, a division of Daimler Trucks NA. I was involved in not only positioning and development for the Sterling brand, but with launch campaigns as well for several products, including the Set Forward series, the Bullet and the 360. My team at HMH was also responsible for name and product branding for the 360 and Bullet. Read Less
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