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About

About

Branding for psychologist
Published:
Stella Lojo Identity
Identity for clinic psychologist.

Stella Lojo is a Clinical Psychologist based in Madrid, focused on Gestalt Theory.

The identity takes inspiration from the drop of water, which comes from the Spanish popular saying, the drop which fills the glass, what means "the last straw".
Beside, the main shape could be some kind of diamond, which reminds the multiple "faces" of the patient.
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