Steer & Beer - Branding
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About

About

Branding & Signage
Published:
Overlooking Courtney place you'll find Wellington's new contemporary western bar and grill. In branding Steer & Beer we focused on the menus core ingredients, extracting specific meat cuts to feature throughout signage and menus. Working alongside interior designer Allistar Cox, a burgundy red logo and age treated steel signage interplays with a dark wood and steel lined interior. 
 
The secondary 'SB' logo employs the form of a branding iron, and can be seen on the external wall glowing a scorching red. 
 
Next time you're near by, haul up a seat at the bar, let the cow hyde stroke your knees and be mesmerised as the iconic bull stares down at you from above.