StayAt is Sweden’s largest chain of hotel apartments. Their primary clients are medium to large-scale companies that books a large number of nights for their consultants. Therefore it’s of importance that StayAt is a place where guests can enjoy friendly service and feel at home.
When we created the tone of voice, we enhanced the warm, ”at home”-feeling you’ll encounter at StayAt, as well throughout the graphic communication and visual identity. Hopefully, it will make the guests smile… and feel a little bit more like at home.