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About

Brand identity and custom typeface for Staub.
Published:
Brief
Produce the brand identity for Staub. The company produces a product for use in the construction industry. It reduces the levels of harmful silica dust emitted when cutting masonry with a cut-off saw.

Solution
The logo is a custom logotype. The colour scheme helps the brand to stand out when used on marketing material. However it also fits in when used on the saw itself, as these are often orange.

I developed the Staub logotype into a complete typeface. The application of a custom typeface helps to set the brand apart from the competition and makes for a more consistent identity.

I also produced a separate version of the typeface that can be used for stencils. This is because stencil type is often used within engineering as a quick and easy form of signage.