State Farm Torre Stories

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  • State Farm Torre Stories

    Follow the adventures of Joe Torre as he transitions from NYC into his new life in Los Angeles. Audiences were introduced to Joe's fish out of water experiences with a high profile TV spot during the MLB All Star Weekend with traffic driving to weekly webisodes released on MLB.com. Fans could also follow Joe Torre's west coast escapades on a weekly MLB blog. Integrated campaign was a collaboration of DDB, Tribal DDB and The Marketing Arm.
  • New webisodes were released each week on MLB.com and YouTube.
  • Torre's stories extended to MLB's Blogs Network, reaching millions of baseball fans and providing deeper engagement.



  • role: associate creative director