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Stash is an American originated beverage brand, specialized in tea and tea accessories. With relatively low price range, I targeted the audience … Read More
Stash is an American originated beverage brand, specialized in tea and tea accessories. With relatively low price range, I targeted the audience as average city people who drink tea for relaxing and escaping from pressure and realities. Using the color coding, the new Stash tries to define a new set of lifestyles and attitudes, combining with the culture of tea drinking. Read Less
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Rebranding Project- Stash Tea
Stash is an American originated beverage brand, specialized in tea and tea accessories. With relatively low price range, I targeted the audience as average city people who drink tea for relaxing and escaping from pressure and realities. Using the color coding, the new Stash tries to define a new set of lifestyles and attitudes, combining with the culture of tea drinking.
Color Palette