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About

About

The Startloop launched in 2002. My role was lead designer and project manager.
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Startloop
Jump starter
I was part of a design team responsible for the Startloop in my role as Senior Industrial Designer and Partner at Hareide Designmill.

Hareide Designmill were approached by the inventor of the Startloop in 2000. He came to Einar Hareide, my then boss and founder of Hareide Designmill, with this idea of an battery powered, compact starting device for cars with flat battery. A very good idea. Turned out there is a big problem flat batteries in cars, and not only colder countries. We started work on the design and quickly realized that the design had to be iconic, so to communicate the innovation and give an unknown company a strong identity through the product design. Our design propsal was bold and inspired by safety products, usually caractherized by clear semantics and high visibilty. Main body is unpainted ABS, while the flexible loop is made of TPE.

The Startloop was awarded the Norwegian Award for Design Excellence in 2002 and also nominated for the Honurs Award the same year. The Startloop has been part of several exhibitions and can be found in the permanent collection of Museum of Modern Art.

The company sadly went bust shortly after, simply didn't have the drive and knowledge to commercialize a great idea..