Nestle wanted to revamp thewebsite to be more endearing, brighter with a very innovative design conceptsto engage the users interest to garner an emotional connect.
We integrated the emotionalconnect concept of ‘we care’
throughthe website as well.
Weworked on the insight
that duringthe motherhood journey, the most important thought is preparing the best baby’sroom. Thus, created the website to be a baby’sroom animated
to change ambience from day to night along with the baby.
The average monthly visits
while average monthly registrations
to thewebsite increased
by over 40%
in the first month
Theinnovative program helped build brand awareness and credibility.
The website itself is being adapted to various countries such as Sri Lanka, Bangladesh, Pakistan at the moment. The re-design has garnered praises from Gerber - parent brand to Nestle.