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Art direction, tone-of-voice and brand awareness. Brief A self-initiated project to create a product awareness campaign that breathes life and… Read More
Art direction, tone-of-voice and brand awareness. Brief A self-initiated project to create a product awareness campaign that breathes life and personality into Start-rite Shoes branding and image. Solution Designed in a playful and childlike manner, the twin children from the Start-rite logo have been used to create a retro children’s story book themed campaign. This also acts as a form of education as the relevant subject matters from each story are featured on the packaging. Press Advertising, Shop Window Exhibition, Shoebox and Tag for Boys/Girls. Read Less
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