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This brief asked for the design of a luxury travel pack that contained all the essentials for travelling. Being a keen cyclist I decided I wanted… Read More
This brief asked for the design of a luxury travel pack that contained all the essentials for travelling. Being a keen cyclist I decided I wanted to create a cycling travel pack that had a vintage look to it. The logo is based on the shield emblem commonly found on bikes identifying the brand of bike. I developed the font to have an older style feel to it but still tried to keep it contemporary. The final travel pack is constructed out of white leather as it has a luxury feel, it is also waterproof and very durable so it’s suitable for its purpose. The packaging concept is a leather wrap, which has two adjustable straps, which allows it to be attached to multiple points on the bike. The design also incorporates a zipped pocket on the back for carrying money and other small items. The inside of the pack is lined with a dark green/grey material and contains Four elasticized pockets the first two contain the mini bike pump, first aid kit, puncture repair kit and the tire levers, the third pocket contains the multi- tool leaving one pocket free which could possibly hold medication like an inhaler or simply extra energy gels. Read Less
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