Starburst: Contradictions
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About

In 2011, we wanted to capitalize on the Starburst's Contradictionary momentum—by moving beyond mere wordplay to engaging consumers on a deeper, m… Read More
In 2011, we wanted to capitalize on the Starburst's Contradictionary momentum—by moving beyond mere wordplay to engaging consumers on a deeper, more personal level. Read Less
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Starburst: Contradictions
Starburst, the solid yet juicy candy, is a delicious contradiction. In 2010, we engaged the brand’s fans online by launching the Contradictionary, a social media platform that allowed fans to submit and vote for their favorite real world contradictions, from jumbo shrimp to boneless ribs and beyond. In 2011, we wanted to capitalize on the Contradictionary’s momentum—by moving beyond mere wordplay to engaging consumers on a deeper, more personal level.

Our target: the archetypal Millennial. Opinionated, plugged in, and socially active. They have shown preference for brands that practice social responsibility.

Starburst Facebook Page
For more Big Spaceship, visit us at www.bigspaceship.com.
To see more of our work, visit our Behance profile or www.bigspaceship.com.