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About

Packaging exploration for Starbucks VIA coffee product. We created numerous concepts that explored new rituals for instant coffee, inspired by th… Read More
Packaging exploration for Starbucks VIA coffee product. We created numerous concepts that explored new rituals for instant coffee, inspired by the heritage of traditional coffee preparation and enjoyment. Read Less
Published:
Starbucks VIA Packaging Concepts
For Starbucks
Designed at frog design
 
Design Team:
Ben Fineman
Remy Labesque
Bryan Pieratt