• Existing dress shirt packaging is a wasteful combination of plastic, cardboard, tissue paper and hidden pins. Dress shirts are difficult to unpack, restock in the store, and disassemble at home. 
  • The Standard ís packaging is an upright form that makes it easy for clerks to stock a tidy display. When the customer decides to try on a shirt, the package easily and neatly unfolds. If he decides against purchasing, a simple guide inside the package assists in refolding the shirt, leaving the package looking just as polished as before. 
  • Once purchased, the customer can reuse the package to fold shirts for suitcase packing, or refold the package and pop out the perforated hook to create a structural shirt hanger. Extra collar stays are perforated into the packaging. A minimal color palette and bold, informative icons help navigate the style and fit options easily.
  • for redesign:
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