Standard Bank

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  • Standar Bank.
    International
  • Overview
    We design for Satandard Bank a monthly newsletter that goes together with the account summaries for each portfolio of client (Massive, Personal and Private). All of them have a common aesthetics with
    differences according to the target.

    Web - Emails
    Standard Bank communicates with its clients through newsletters via e mail. Offering, not only its products, but the ones of external companies. For this we designed a basic aesthetic that later on we adapt to the product or banc sector we have to promote.

    Signage
    When Bank Boston became Standard Bank we had to redesign the whole branches signs. We where asked for a system where legibility primed over design, maintaining the identity of the brand.

    Campaigns
    This years we developed to particular campaigns. For Musimundo we searched an aesthetic and animation that connected to music and high impact posters that would stand out among all the other graphic material present in the point of purchase. For Falabella we developed the mother's day campaign. For this action we created a very feminine aesthetic but with a high impact to distinguish the posters in an environment full of competing imagery.