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A poster campaign and prospective re-branding for the Stand Up for Kids, a not-for-profit organization founded in 1990 to help rescue homeless an… Read More
A poster campaign and prospective re-branding for the Stand Up for Kids, a not-for-profit organization founded in 1990 to help rescue homeless and at-risk youth. Read Less
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Stand Up For Kids
Reaching out to runaway and homeless teens.
This project is a pseudo re-branding and illustrated poster series for the Stand Up for Kids, a not-for-profit organization founded in 1990 to help rescue homeless and at-risk youth.

Posters are meant to be placed in urban environments where they can be readily viewable to such at-risk children as runaways or homeless. They are meant to highlight specific programs offered by the organization. In this case, the Drop-In program whereby a youth can drop-in at any hour of the day for counseling at his/her leisure, and the Food Drive program.

The language and illustrations are meant to provide positive reinforcement and prospects for a brighter life.