Stainmaster Carpet Warranty Campaign
Sales collateral developed to sell differentiation from competitors' warranties
Sales collateral developed to sell differentiation from competitors' warranties
(Front)
(Back)
This sales piece was part of a highly successful warranty campaign to help differentiate Stainmaster's superior warranty coverage from competitors' warranties. This is a companion piece to a set of campaign collateral pieces I developed such as pocket guides, sales cards, in-store banners and fixture headers.
Many dealers told us examples of how their sales people used these tools to win Stainmaster business from customers who were considering a competitor's carpet.
(Kudos to Spencer Advertising in Lancaster, PA for killer creative execution.)
Many dealers told us examples of how their sales people used these tools to win Stainmaster business from customers who were considering a competitor's carpet.
(Kudos to Spencer Advertising in Lancaster, PA for killer creative execution.)
Face labels called attention to the kinds of things covered by our warranty.
In-store floor banners created to highlight warranty advantages.
Bright, colorful fixture headers promote what our warranties cover and plant seed of doubt on the competition.
