St. Jude Medical Evolution Product Launch

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  • Understanding that physicians are highly driven by the safety and efficacy of medical devices, we designed a larger-than-life campaign that underscored that innovative transformation of this trusted device and demonstrated its ability to provide control over risk. The REVOLUTIONARY campaign was designed to foster excitement and build brand recognition at the Transcatheter Cardiovascular Therapeutics (TCT) event.

  • Pre-show email pushes viewer to microsite.
  • Landing page where doctors and show-goers can get access to talks, sign up for meetings, and view the product video.
  • Custom skinned Segues outside tradeshow venue along with moving billboards grabbed the attention of attendees.
  • Sales kit contains product messaging outline and folders with various content, including brochures, efficacy studies, and other materials.
  • Sales kit open.
  • Used proximity marketing to deliver messages to show-goers as they pass.