The opportunity to style areas within a property or for events is necessary in order to promote the brand image and maintain a high level of standards for design, space and functionality. Signature styling ensures that each space enhances the St. Regis experience by incorporating decorative accents, fresh botanical arrangements, a collection of book titles and other items appropriate to a hotel’s location. Styling vignettes for meetings, events and seasonal transitions presents the opportunity to showcase the St. Regis brand and allure potential guests to the idea of refined luxury.
Styling conference rooms shows what a typical set-up should be for corporate meetings that take place at hotels. The table set-up should include books, silver framed pictures, a sculptural or botanical centerpiece, leather blotters, notepads, stainless steel holders for sparkling and still water, mints and leather cases filled with supplies.
Winter Seasonal Styling includes styling the exterior which includes the marquee and outdoor planters, as well as interior features such as the grand staircase. It is also important to include a main visual feature such as a gingerbread replica of each hotel inside the lobby.