Our entrance sign was redesigned with a white background (for maximum contrast) rather than a metalic one. An important aim was to make the full name of our school 'St. Mary's Catholic High School, Menston' as visible as possible. As well as greeting visitors to the school as they drive through the entrance, traffic on the busy A58 road will notice the sign (and what it says about our brand).
Another aim was for the sign to follow our St. Mary's identity standard which covers typography, colour, layout and our crest, logotype, straplines and graphics (the sign shows the strapline 'Working towards a World Class Catholic Education' and the 'Values Care Achievement' graphic). From this sign, our website and publications down to details like temporary visitor passes we want all our communications to match the identity standard.
The 2m (wide) x 175cm (high) sign was printed UV direct to 3 mm dibond route out by Quarmby Colour in Leeds.
I took a photograph of our previous sign from across the road and then used Photoshop to mockup the new sign. Once the project was approved I used Illustrator - the sign was designed entirely using vectors. We approved a 1/4 size proof before receiving the finished sign, which was installed in-house.