St Elmo's Product Packaging: Concept 2

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  • Client: St Elmo's Pizza
    Agency: Creating a Storm

    St Elmo's Pizza was looking at introducing a new product range into their stores. I was given the task of researching, illustrating and designing a couple of possible packaging concepts for this range. The goal for all the packaging concepts, was to break away from the normal 
    St Elmo's branding, lifting this packaging to a more sophisticated and delectable level. 

    In this particular concept, I chose to go with a black label, placing emphasis on a white typographical design. The type would become the visual element, playing with type sizes, different fonts and different weighting so as to create a visually stimulating label and a sophisticated look and feel.