[english breakfast, strawberry, & peppermint tea packaging]
As a repackaging effort I wanted to take theold overwhelming packaging and transform it into something fresh and well… peachy keen! Capturing the essence of the family owned business with a commitment to quality was a vital influence to the look and feel. Reflecting cultural influences and travel of their ingredients from around the world I designed the packaging as vintage letters using antique typefaces & design elements. This product is now the bees knees!