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Square Ware is a personal project based around t-shirts meant to encourage absolute honesty with one’s self. When it comes right down to it, aren… Read More
Square Ware is a personal project based around t-shirts meant to encourage absolute honesty with one’s self. When it comes right down to it, aren’t we all a little square in our own quirky and idiosyncratic ways? Read Less
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SQUARE WARE
CONCEPT DEVELOPMENT / CREATIVE DIRECTOR / PROGRAMMING / NAMING
Square Ware is a self-initiated brand which encourages honestly highlighting our quirky idiosyncrasies. Initially conceived as a backlash to cheesy college-humor-type shirts, Square Ware inspires substance and intellect. We all nerd out about something. Embrace your inner geek; embrace your squareness. This multi-faceted project entailed the logo and branding, website, t-shirts, posters, and packaging. SquareCulture.com