Sprite as it always has brings entertainment to the masses like no other SSD in its category. With the new re-branding of Sprite just being released, what better time to launch a whole new level of entertainment, competition and prizes to it's core consumers. Sprite decided to launch the largest "stepping" competition ever! So in short what they were requesting was an insignia that embodied the rhythmic artform and captivating beats that performers unleash on display of it's audience. Second, a campaign visually strong and message clear and enticing to attract competitive stepping groups and audiences of all ages & backgrounds to enjoy the show.