Spotify

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  • Brief

    Spotify want to get music into everyone’s social conversations. Focusing on their new partnership with Facebook, how can Spotify take this conversation from 10 million users, to Facebook’s 800 million users?



  • A Facebook app that brings together the emotional powers of music and pictures to tell your story in the most touching way possible.
  • Create your Memory Reel on the Spotify Facebook page..
  • Select the pictures..
  • Select a track from the Spotify library..
  • Queue the song and voila it's ready to be shared!
  • Memory Reel can be used for different occasions: for a thank you, for expressing your love to special someone,  to celebrate an anniversary..or just to remember the good ol' days!
  • The Facebook app will be promoted through Facebook ads and through Spotify banners.