• Water Fits You


    The Sport Life Fitness Club ad campaign shows how aquatic exercises can complement a person’s lifestyle more than any other fitness routine out there. It reads, “Water fits you.” This statement is highlighted by images of obese individuals who are slim and toned beneath the water with bulging bellies from above.="">
  • G2 Ukraine
    Creative Director — Andrew Ushakov
    Art Director — Andrew Ushakov, Konstantin Sen
    Copywriter — Andrew Ushakov, Yuri Kabasin

    Production:
    Gvardiya Film Production House
    Executive Producer — Oleg Koshevoy
    Props Manager — Kateryna Platovskaya
    Props Manager Assistant — Sergey Grekov

    Postproduction:
    Gvardiya Post
    Art Director — Artem Pluzharov
    Retoucher — Artem Pluzharov
    Producer — Irina Gaidamaka
    Project manager — Alina Danilova

    Photoproduction:
    Mordererstudio
    Photographer — Alexander Morderer
    Stylist — Tatyana Roubliova




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  • Making OF