Inspired by the Dabawallahs of Mumbai, wwoofing in Northern Michigan, and Ann Arbor's support for local food, Spoke N Spoon became an obvious alternative to unhealthy and wasteful lunching.
Spoke N Spoon stands for sustainability, which is brought to life through all materials and the processes used. All packaging is compostable or recyclable, the business cards are printed on seeded & plantable paper, the shirts are made from organic cotton and printed locally with water-based ink, the delivery bag has been co-designed specifically for Spoke N Spoon with Matt Grandin and is made completely from reused material, and the list goes on.
I picked up some business classes to help guide the structuring and marketing of the business. I did research, created personas and consumer journeys and began prototyping. I partnered with with local restaurants, the local bike community, a local screen printing shop, fellow Ann Arbor designers, and a handful of local offices to begin experimenting. I piloted the delivery service using google surveys as an ordering vehicle, ordering local and sustainable packaging, hand-designing the packaging, delivering the lunches by bike, developing the brand strategy, and executing the design.
I've never felt so passionately crazed about work than I did this last year. After five weeks of piloting, I had to pause and refocus on building out the branding and executing the final exhibition.
Thanks to all the awesome people and organizations for participating!
EAT, The Brinery, Pot & Box, Roos Roast, Pilar's Tamales, Darcy's cart, Matt Grandin, & Max Collins
See the Blog: http://alyssaip.wordpress.com/