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Market research for Splat Company.
SPLAT is the Russian manufacturer of the different kinds of cosmetics, incl. innovative oral care products, natural toothpastes, hair and body care cosmetics and kids-cosmetics.
During studies in British Higher School of Art & Design, we were supposed to make deep market research research and analysis of Splat Company and three of its main concurents. Then we were making small suggestions for the company about how they can mprove some aspects of their products.
Video about my ethnographic research on using toothpaste.
November 2011