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We tried to turn a shopping bag into an idea.
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Spitz Shoes
Reversible Shopping Bag
We took the standard Spitz bag, used to carry new shoe purchases, and altered it slightly. In addition to the Spitz logo on the outside, we printed a logo for the ficticious supermarket 'Shopco' on the inside, making the bag reversible. A useful option for any show-lover, especially one who would rather not have to explain her latest purchases to an unsympathetic husband.