Spirit Airlines
Spirit Airlines is a company that offers lower airfares due to some luxuries being left out. Through this campaign I wanted to show the target audience that the items they are not getting with Spirit are not that important and they do not make your flight any better. I emphasized three different items one does not normally receive when they fly with Spirit and related it to the cost of a flight from a different airline. Visually I used the universal stick figure to create an icon representing the excitement one will have after they save and fly with Spirit Airlines.
