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Brand identity and graphic design work for a chain cafe and bakery client based in San Francisco, CA
Specialty's Cafe & Bakery
Cafe and Bakery Chain, San Francisco CA
Omnibus was given the green light for a complete rebranding of the Specialty's Cafe & Bakery chain. We created a full identity package consiting of a new logo, type treatments, refined color palette and textures to help convey the quality handmade sandwiches and fresh baked goods the national chain is known for. Using their revised brand identity, style guide and photography from a photoshoot we art directed, the collateral adheres to the consistent, cohesive brand message we created for all Specialty’s channels.