The SpareBank 1 Group decided in 2006 to renew their brand. Mission was hired as main partner on the design process, and the work on defining the end results and objectives commenced. The key was to achieve an identity that better would help the bank solve their future challenges, and thus reach their goals.
An important factor was to ensure evolution, not revolution. SpareBank 1 was originally launched in 1996, and has since then managed to become the second largest financial institution in Norway. Therefore the new identity had to build on the successfull elements of the previous identity, still managing to bring SpareBank 1 forward as an important financial brand for the future. New logo-symbol, a richer colour pallette, revised tone-of-voice, etc. has all been elements of the extensive work.