This idea of movement was what really intrigued me about the theatre. I started to think about movement and motion. I researched and looked at a lot of motion pictures and objects with movement. I wanted the logo to be elegant and modern, but at the same time showing movement or motion. After my research and analysis I set upon a bird to represent Space 18. The next stage was working out how the logo/mark would look. Through tedious hours of trial and error, I decided to settle on a really loose freehand illustration of a bird. I felt the loose line also with the image of a bird portrayed movement simply and effectively.