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With over 46,000 employees, Southwest operates more than 3,400 flights per day and is the largest, low-cost carrier in the United States. As Sout… Read More
With over 46,000 employees, Southwest operates more than 3,400 flights per day and is the largest, low-cost carrier in the United States. As Southwest's digital agency of record, VML helps develop their strategic direction. This assortment of projects is a showcase of digital and traditional work ranging from microsite design, billboards, gate display animations, banner builds, illustration and identity design. Read Less
Published:
Why Fly Southwest 
 
When Southwest aquired AirTran, it meant that for the first time in history they would be flying in and out of Atlanta. This also meant we needed to educate Atlantans about why Southwest Airlines is the coolest brand in the sky. To do this, we concepted, designed and executed this fun, interactive microsite. The site features creative, interactive modules that allow users to experience all of the things that make Southwest the exception to the rule when it comes to air travel. 
We educated and entertained new customers with this billboard campaign so that Atlanta commuters knew that the low fare leader was bringing new service to town. Appearing along major thoroughfares all arround the city, this was a fun way for new customers to find out what was coming their way. 
Rich Media, Screen Takeover
Why Fly Southwest - Online Media - Storyboard
 
Social Gate Display
 
To help encourage travelers to "like" and "follow" Southwest on social media channels, this terminal gate display was created to drive awareness of Southwest's Facebook and Twitter pages.
Northwest Florida Campaign
 
This online media campaign was created to help encourage travelers to visit the affordable and accomidating beaches of Northwest Florida.  These fun and engaging, sand sculpture illustrations inform travelers on why they should consider the beaches of Northwest Florida for their next vacation destination. 
 
 
Southwest Airlines My Flight Path - Identity Design