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Southern Railway required a fully integrated campaign to encourage their customers to book online at southernrailway.com rather than at the stati… Read More
Southern Railway required a fully integrated campaign to encourage their customers to book online at southernrailway.com rather than at the station on the day. The concept for the TV advert illustrated existing train traveller habits in a light-hearted hand drawn style to engage their customers, then encourage them to change their habit of buying at the station and book online instead. The campaign was rolled out onto TV, 48 sheets, 6 sheets, station posters, web banners and direct mail piece which included a ‘habit spotter’ guide. Role // art direction / print design / online advertising / illustration Read Less
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