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This was a project taken on to refresh the brand of Southern Cross Ski Club, a ski community located in the Victorian Alps of Australia. The Sout… Read More
This was a project taken on to refresh the brand of Southern Cross Ski Club, a ski community located in the Victorian Alps of Australia. The Southern Cross brand was restyled to reflect a contemporary edge that includes the mountain range that is an iconic landmark for local visitors. The new identity was applied to signage, clothing, and sporting equipment. This project also included a redesign of the lodge’s website. Read Less
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Southern Cross Ski Club
This is a rebranding proposal for the Southern Cross Ski Club located in Australia.The mountain range that where the ski club resides is an iconic landmark for the local visitors. The logo needed to be extensible and easily manipulated for greater advertising purposes such as t-shirts, snow jackets, and snow board designs.