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General remarks Up to the present day there is still a lack of research on the interaction between music/sound and flavour/taste. All senses have… Read More
General remarks Up to the present day there is still a lack of research on the interaction between music/sound and flavour/taste. All senses have underlying properties, so called intersensual-attributes: intensity (mild/weak - strong), brightness (high - low), volume (size, coverage), roughness, density. The overlap between modalities is also found in everyday metaphors and analogies (high tone, sharp sound, warm colour,..) The reasons for these similarities lie in the workings of the senses. There are normal, innate crossmodal mechanisms that are present in us all, not just in synaesthetes. Cross-modality matching experiments have shown that correspondences of stimuli from different modalities are systematic. High pitch is reliably associated with lighter colours, and so on. However, the "What is the sound of citrus?"-study is the first research project that investigates the relations between taste and sound and shows how taste can be made heared. The main question is whether the psychological reality of overlap has a physiological origin, is formed by culture, or whether it is simply a figment of the imagination without physiological basis. The aim of the present study is to validate methods for research on the relation between music and flavour. The Sound of Citrus Study was commissioned by Symrise. Read Less
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