• In an organic skincare market of sameness and overpromise, soto aims to cut through all the nonsense with a product that is true to its ingredients and benefits. Soto deliberately aims to be unique in its category, both in its use of diverse and unconventional organic ingredients and in its way of engaging with consumers. It was essential that the product’s ingredients and benefits were supported by a strong shelf presence within a cluttered cosmetic environment as well as look good in your bathroom.

    The design embodies the organic ingredient table as its core idea, which identifies each individual product and builds a powerful collective whole. Through strong use of colour and a simple product ingredient system soto communicates its authority in a way that is appropriate to its positioning of “different by nature”.

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