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In a market saturated with complexity and gadget-speak, Sony was ready for something new--or in this case...old. By peering into its own past, th… Read More
In a market saturated with complexity and gadget-speak, Sony was ready for something new--or in this case...old. By peering into its own past, their heritage is rooted in simplicity and clarity. DesignWorks and BBDO NY had jKaczmarek design and art direct a vision across the brand that allowed the product, once again, to be the focus and showcase for Sony. Read Less
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